Udayaa
Turning student-led social impact into stories donors actually want to read.
The Work
Udayaa is a nonprofit crowdfunding platform supporting 76+ student-led social impact campaigns across India—from medical camps in tribal villages in Chhattisgarh to therapy access for children with developmental disabilities in Pune.
The challenge:
How do you tell the stories of dozens of social impact initiatives with different missions, audiences, and outcomes while simultaneously building engagement and trust in the larger Udayaa platform?
What I built
I built Udayaa's communications function from the ground up by developing content strategy, writing all copy, designing assets in Canva, and analyzing performance data to inform what to make next. That meant Instagram carousels translating individual campaigns into shareable stories, press releases announcing fundraises and celebrating milestones, and donor-facing impact reports with financial breakdowns and outcome narratives.
The central goal was to take complex, on-the-ground impact and make it legible enough to move people to give.
Results
In five months, I grew Udayaa's Instagram following by 36% and LinkedIn following by 27%, with post engagement up 50%.
The deliverables I created went on to serve as the baseline references and prototypes to automate future content production with AI tools.
Scroll through samples of Instagram + LinkedIn carousel posts, highlighting individual campaigns.
Scroll through a sample impact report created for donor communications.
Read a sample press release written for campaign media outreach.